In design, we call this “visual salience”. In our blog post “ How to pick colors“ we explained how color is the most valuable tool in a designer’s toolbox, and it’s no different when making a logo. Create visual salience with a pop of color I like how this logo feels and think it really fits my brand vibe, but my organization is called “Head Start” not “Helping Hands”. Video Walk Through: How to personalize this logo Muted colors and serif fonts are key here, and stop the logo from feeling too cartoonish.Ī font can go a long way to helping you create the right logo – luckily Venngage has a huge font library (we recently added 40 new fonts!) and we even have blog posts about font psychology to make sure you nail it. Some companies, such as non-profits, demand a level of seriousness that a production company or ice cream shop can get away without.Īsk yourself: if I saw this logo for the first time, would I trust this company? Here Helping Hands have managed to create a logo that is both respectable but uses hands. A picture paints a thousand wordsīe literal, but make sure it fits your organization. Ready to get started? Check out our top 10 logo design tips and tricks below: 1. Don’t reinvent the wheel when designing your logo.Create visual salience with a pop of color.Use empty space to keep your logo design clean.If any feel right you can get started on your design straight away! If you need more inspiration, check out those beautiful company logos from famous brands. So I’ve included some of Venngage’s top logo templates. Based on our research, we know that consumers trust brands that are upfront about who they are and what they do with their logo styles. Keep your brand vibe in mind as you read through the logo design tips, and spend some time thinking about how each logo makes you feel. Got them? Good, you can scroll down to the logo design tips now. Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel. Once you discover your brand vibe, the logo-making process gets 100 times easier* (*not scientifically proven). Just like we want our law firms to feel trustworthy and respectable, we want our yoga teachers to feel calm and gentle, and our party planners to feel organized and fun. It should be consistent across your logo and content, and clearly set out in your brand guidelines. Sometimes you might hear it called a brand personality. What on earth is a brand vibe, and how do I find mine?Ī brand vibe is how you want your brand to make people feel. Whether you’re a beginner or just in need of a refresh, follow these tips and tricks to help you get started and make a really good logo today. Don’t worry, I’ve got you covered with a whole load of logo design tips, tricks and walkthroughs from an actual Graphic Designer (i.e.
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